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| Jupiter’s research
reports response rates averaging between 5-15% for
email vs. .005- and 1% for Web banner advertising. |
| "Compared to
average click-through rates of .65% for banner
ads, opt-in e-mail's average response rate
of 18% is positively dreamlike. HTML e-mail will
become the central point of customer contact as
it delivers not just marketing, but also transactions
and customer service. But the infrastructure and
skills required to personalize, deliver, and analyze
such sophisticated e-mail campaigns will force firms
to turn to outside experts." |
| In a survey Forrester
conducted it was found that 83% of online marketers
use e-mail for marketing, promotions or relationship
management. And they find e-mail to be far more
effective as compared to any other channels and
media like banners, direct mail, search engines,
rich media banners, magazines, radio, television,
etc. |
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Reliable services combined with the ability to deliver
complete e-mail campaigns, from idea to execution and
measure the results objectively, makes e-nvelop.com
the premier provider of e-mail marketing and relationship
management services. Result-driven, personal service
is one of the many things that sets e-nvelop.com apart
and makes us partner of choice for leading businesses,
worldwide.
By thinking innovatively, integrating latest online
promotion tactics with proven direct marketing and relation
management strategies, and utilizing most advanced technologies
of the experience economy, e-nvelop.com offers more
than professional insight or industry standard solutions.
Our clients benefit from our personal attention to detail,
our hands-on approach to campaign realization, and vast
knowledge we have accumulated through successful e-mail
campaigns deployed by us in the past.
From start to finish, e-nvelop.com provides the services
you need for a successful campaign:
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Campaign strategy
consultation |
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Complete audience
conversion cycle support, including messaging structure,
creative development, landing page creation, data
collection and data transfer |
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Personalization,
message delivery and tracking technology |
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Post-campaign analysis,
user profiling, database segmentation and remarketing
consultation |
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Our e-mail consultants work closely with you through
out the process, from planning, building and executing
the campaign to measuring the results and coordinating
related promotions. The creative experts work with you
to create a response-driven message, whether the format
is text, HTML or rich media. e-nvelop.com account managers
walk you through the entire campaign process, while
executing, coordinating, testing and scheduling all
the campaign requirements. And our campaign analysts
perform data modeling and analyze results, providing
valuable information to guide your future e-mail marketing
and relationship management efforts.
Consulting Services
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Plan, build and
execute result-driven campaigns |
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Analyze results
and strategize for future campaigns |
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Integrate e-mail
into the overall marketing mix |
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Evaluate and suggest
e-mail formats and technologies |
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Set direction for
the multi-disciplinary campaign team |
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Creative Services |
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Consultation of
creative direction and focus |
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Complimentary message
review and comments |
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Message structure
for the campaign message |
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Craft and design
text, HTML and Flash messages |
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Design and code
landing pages |
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Provide for data
collection and transfer |
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Quality assurance
checks |
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Execution Services |
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Collection of all
the campaign assets |
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Coordination of
e-nvelop.com consultation or creative development
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Database setup
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Tracking setup
and implementation |
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Scheduling of campaign
delivery |
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Confirmation of
third-party dependencies |
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Pre-execution campaign
testing |
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Online access to
real-time campaign results |
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Analytical Services |
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Campaign diagnosis
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Test design and
analysis |
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Survey design and
reporting |
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User profiling
and database segmentation |
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Response modeling
|
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To know how you could use e-nvelop.com to
acheive results for your business e-mail is at
info@e-nvelop.com
now.
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Effective e-mail marketing and relationship management, where
you get real results, is extremely complex. The creative and technical
resources required to personalize, send and manage an integrated
program effectively are daunting. And deployment is only one part
of the story. You need to be able to track and measure results objectively
to evolve the campaign and enhance your
future efforts.
Enter e-nvelop.com
This is where e-nvelop.com comes in. Along with our expertise and
e-mail capabilities, we offer some of the most advanced tracking
and real time reporting technologies in the industry. This enables
you to monitor, revise, and improve on campaigns at breathtaking
speed, accuracy and efficiency.
Peace of Mind
If you are just starting with the e-mail marketing area, you may
not require all the high volume efficiencies and sophisticated tracking
technologies we offer. But as your campaign grows (which is bound
to happen with our result-oriented clients), you have peace of mind
knowing you've got instant access to the very best in e-mail marketing
expertise and services. Finally this is what outsourcing is all
about.
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| % of Respondents |
64% |
| Clickthrough Rate |
10% |
| Conversion Rate |
6.0% |
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| % of Respondents |
36% |
| Clickthrough Rate |
9% |
| Conversion Rate |
1.4% |
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All figures are medians. Based on interviews with marketing managers,
who handle e-mail campaigns, from 22 traditional companies and 28
Internet pure plays. Source: Forrester Research Inc. |
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